
Due to the growing phenomena of blogs and the expanding role of advertising strategies in consumer habits, Nouveau Jour has just launched MyBuzzbox – an offer for advertisers and agencies who are on the lookout for genuine expert opinion on the target market. This programme, which puts consumers at the centre of the system and views them as an individual category, gives advertisers the opportunity to contact their target market directly. MyBuzzbox informs community members about news from its partners in a surprising and original way, in the form of a «surprise» that they receive at home, thereby providing a way to transmit messages directly by word of mouth. MyBuzzbox is available to all French bloggers and also to European bloggers thanks to international versions (for Italy, UK, Spain and Germany). It now caters for almost 2,000 bloggers who have registered free of charge. |